Kick off the biggest event of the year with the Waterbox team as we officially open Blue Friday! Join Jess and Rich live in the studio as they unveil this year’s incredible sales, announce exciting new products, and give a full preview of what’s to come throughout the day. From exclusive reveals to behind-the-scenes insights, this opening stream sets the stage for a day full of innovation, community, and celebration. Whether you’re a long-time Waterbox owner or just discovering the brand, you won’t want to miss the energy and surprises that launch Blue Friday 2025!

Enter for a chance to win one of six $500 Waterbox gift cards!

Waterbox is proud to support marine conservation, and this stream highlights one of our most meaningful partnerships. Join us as we premiere our visit to the Marine Discovery Center, where we explored their mission to protect and restore Florida’s coastal ecosystems. You’ll see firsthand the incredible work being done to educate and inspire future generations of ocean stewards. We’ll also be launching our Blue Friday charity raffle, with all proceeds benefiting the Center—so tune in, make a difference, and help us support the waters that inspire us all.

Enter for a chance to win one of six $500 Waterbox gift cards!

Join us in the Waterbox Studio as we take an in-depth look at our stunning INFINIA Reef 230.6, the same system featured in our Year of the Reef series. In this special segment, Jess and Rich will walk through every detail of the setup—from equipment and lighting to maintenance, dosing, and coral care. You’ll see exactly how our Plus Edition packages make it easier than ever to build and maintain a thriving reef system. This is an unfiltered, hands-on look at what it takes to create and sustain a truly exceptional Waterbox reef.

Enter for a chance to win one of six $500 Waterbox gift cards!

Join us as we visit the Clearwater Marine Aquarium, home to incredible marine life rescue and rehabilitation stories. In this special Blue Friday feature, we’ll take you behind the scenes of this world-renowned facility to meet the team, learn about their efforts to save and care for marine animals, and see how their mission aligns with Waterbox’s passion for ocean preservation. It’s an inspiring journey that reminds us why we do what we do—creating aquariums that connect people with the beauty and fragility of the sea.

Enter for a chance to win one of six $500 Waterbox gift cards!

Get inspired by real Waterbox owners as we share their stories, systems, and passion for the hobby. In this segment, we’ll sit down with two incredible aquarists who open up about their setups, favorite equipment, maintenance routines, and the joys of reefkeeping. From stunning coral to personal tips, this is a celebration of the creativity and dedication that defines the Waterbox community. Whether you’re a beginner or seasoned hobbyist, you’ll walk away motivated to take your aquarium to the next level.

Enter for a chance to win one of six $500 Waterbox gift cards!

We’re closing out Blue Friday in style! Jess and Rich return for one final stream to wrap up an unforgettable day of live content, new product reveals, and special moments. Expect plenty of laughs, recaps of the day’s highlights, and of course—the announcement of our grand prize winners! It’s the perfect way to end Blue Friday 2025: with community, excitement, and celebration. Don’t miss the fun as we toast another incredible year of Waterbox innovation and aquarist passion.

Enter for a chance to win the grand prize of a $5,000 Waterbox gift card!